Basis

APRIL 27, 2023

We’ve got Gen Z increasingly turning to social platforms to search instead of Google, with the company’s own studies finding that almost 40% of young people are using TikTok or Instagram to find a place for lunch instead of Google Maps or Search. How will this change the paid search landscape, and how can marketers adapt?

Marketing 89

Marketing Conversion Search Advertising Media 89

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Tiles Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. The number of online video viewers is expected to reach 3.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 billion, including $43 billion from search advertising . The adtech industry has been opposing Google’s intent of phasing out third-party cookies. billion in 2022.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. For advertisers, it means that they could narrow their targeting even more and contextually try to interest a specified type of viewer. Search advertising possibilities.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Basis

OCTOBER 9, 2023

From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. The transparent, opt-in nature of direct response ads means that brands can quickly amass a high-value, high-quality first-party data stockpile with minimal privacy issues.

Marketing 88

Marketing Rich Media Audience Education 88