Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. Google hit pause on its cookie deprecation planagain. This time, they plan to roll out a new third-party cookie opt-out mechanism, letting users decide their data destiny.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Ad Rants

FEBRUARY 28, 2023

The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020.

Marketing 201

Marketing SEO Food Public Relations 201

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Users need to give consent to use their information via third-party cookies. What is Adtech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Ad Monsters

JULY 15, 2022

Just ask any buyer or seller where they’ve placed their bets for post-cookie targeting and contextual is top of mind. So, why not perform content quality assurance and SEO checks from the start to reduce any worries about the disconnect between your content and conversions? Content is king once again.

SEO 110

SEO Conversion ROI Cookies 110

PubMatic

APRIL 17, 2024

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences. We are seeing a new programmatic advertising ecosystem emerge in real time.

Header Bidding 98

Header Bidding Cookies SEO Audience 98

Martech

OCTOBER 25, 2021

It joins a growing number of proposed alternatives to tracking consumers with third-party cookies. Preliminary data showed indications that SORT could out-perform cookie-based targeting. What do SEO platforms do and how do they help marketers get found on search engines? Why we care. Picture of the day. “Me,

Video Ads 112

Video Ads SEO Ad Server Ad network 112

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content. Now, here are this week’s new AI-powered martech products, features and enhancements.

Marketing 110

Marketing SEO Conversion MarTech 110

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. UA used cookies; GA4 uses modeling to estimate key events. Many SEOs use Search Console to measure organic search traffic. And who can blame them?

Conversion 112

Conversion SEO Brand Awareness eCommerce 112

Martech

FEBRUARY 14, 2022

With an ever-growing need for brand credibility, combined with the death of the cookie, skyrocketing ad costs, and Google’s changes that make brand mentions more important than backlinks for SEO – every brand needs to prioritize earned media. Why is it so crucial to master your earned media strategy? Propel’s recent study of nearly 1.4

Media 98

Media SEO Communications ROI 98

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Related Content: * The Complete Guide to Google My Business. * 9 Factors that Can Immensely Boost Your Local SEO. 9 Factors that Can Immensely Boost Your Local SEO. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

MARCH 17, 2023

Counting of unique users evolved into using a combination of IP address, OS and browser (type and version), then the addition of a persistent cookie to better estimate unique users. Users might be blocking cookies or other tracking methods. This avoids issues with user browsers and cookies. scroll tracking).

Pop-Up 122

Pop-Up Marketing Cookies SEO 122

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Single Grain

SEPTEMBER 8, 2023

Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns. GA4 is designed with this in mind, providing a robust system that can work efficiently even as the reliance on cookies diminishes. Take an article discussing SEO, for example.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech Series

JUNE 3, 2022

CallVision DNI is customizable for dealers to leverage session-based call tracking, which applies a web cookie to a customer’s web browser when they click on an SEO link or paid search keyword and visits the dealership website. Organic SEO analysis. Number of calls received based marketing source. Email campaign effectiveness.

Marketing 96

Marketing ROI SEO Conversion 96

VideoWeek

DECEMBER 18, 2024

The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search. SEO will never be the same again. In 2024 marketers started to see benefits and transition.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

FEBRUARY 18, 2025

For anyone still betting big on SEO, the numbers are damning. Publishers should also invest in their email newsletters and long-tail SEO strategies to weather any algorithmic storms that might arise. Producing more high-quality, SEO-friendly content could result in better search results. The good news here?

SEO 103

SEO Audience Finance Affiliates 103

Martech

FEBRUARY 8, 2024

Google is moving away from third-party cookies. SEO is atrophying. SEO isn’t dead — far from it — but like performance marketing, it’s much harder to do and delivers much less benefit than it used to. That kind of tracking is going away. (I I doubt it’s for altruistic reasons.) Dark social. More erosion.

MarTech 125

MarTech Marketing SEO CPC 125

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Aronson Ads

DECEMBER 30, 2022

A fun holiday top hat was placed atop team member Miggy’s Christmas tree, while a gorgeously styled mantelpiece with lots of white lights and greenery was arranged by SEO director Jess. Uniquely designed Christmas trees with bright lights and cherished ornaments are a common staple amongst our teams. Content team member Sarah S.

Advertising 92

Advertising SEO Food Cookies 92

Martech

JULY 17, 2023

Fathom Analytics is a simple, yet powerful web analytics platform that provides you with many of the same features as Google Analytics, without the need for cookies or the storage of personal data, making it a privacy-friendly alternative to other analytics platforms. In addition to all that, it is easy to use out of the box.

A/B Testing 98

A/B Testing SEO Conversion Rate Conversion 98

Ad Monsters

MAY 15, 2024

As GRADIANT brings the strategy to life, Tuff will often engage in growth marketing components of the strategy – including performance media, CRO, LPO, SEO, and CaaS (creative as a service) – to drive demand at a rate the client hasn’t previously experienced. It’s more than these industry forces.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Ad Monsters

JULY 8, 2022

” If your ads are not placed correctly on your site, it can contribute to substantial SEO ramifications, like penalties and dramatic ranking declines. Might I also highlight the significance of contextual targeting with the demise of third-party cookies? I dug into the data from @SEMrush and @sistrix to understand what happened.

Real Estate 96

Real Estate SEO Cookies Ad Tech 96

Martech

APRIL 26, 2023

My background is in fitness and it reminds me so much of it because there’s no cookie-cutter approach. A lot of it is like SEO/SEM, HTML, web design, Photoshop. So I will spend my days…I actually have my own blog and activewear brand, but I’ve been rebranding and I’m like, okay so I have to practice SEO.

MarTech 100

MarTech SEO Audience Education 100

Ad Monsters

JANUARY 3, 2023

You can expect better traffic to your site with better SEO. In addition to improving your SEO, AMP will reduce your bounce rate if your content is exceptional. In client-side header bidding each client gets access to their cookies for browser and meta information. Increase in web traffic.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Ad Monsters

DECEMBER 12, 2024

However, how aggressively a new steward would pursue privacy initiatives like cookie deprecation remains a significant question.” ” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Now, the timing is up in the air.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Martech Series

DECEMBER 12, 2022

. “By collecting social media exposure and subsequent online activities directly from consenting consumers, without relying on tags, mobile IDs, or cookie pixels, marketers can now compare the true impact of their social campaigns with normative benchmarks.”

Media 80

Media Brand Lift SEO MarTech 80

Lemonads

DECEMBER 20, 2020

Focus on SEO SEO (search engine optimization) is the most cost-effective way to promote your services on the internet. And, if you implement SEO best practices, you’ll be able to exponentially increase your traffic without breaking the bank.

Affiliates 52

Affiliates Cookies SEO Fashion 52

Digiday

SEPTEMBER 26, 2022

That will hugely affect user experience, engagement, SEO, and we need to remember what these trade-offs are,” said the first publishing executive. And there’s an exchange there. There are things that you’re doing negatively impacting your business by having more crap on your website.

Cookies 69

Cookies Ad Tech Ad Exchange Ad Inventory 69

Single Grain

AUGUST 8, 2019

By adding pixels (a short snippet of code) to your website, you will be able to track the user's actions through cookies placed in their browser (i.e. When we hear terms like “remarketing” and “retargeting,” we usually think of complicated pixels and cookies associated with Google or Facebook ads. Get A Free Consultation.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

CPA 98

CPA Viewability Conversion Banner 98

Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). They also help with recruitment, SEO and tracking/reporting. Domain spoofing imitates a premium website (e.g.,

Marketing 101

Marketing Affiliates CPA ROI 101

Ad Monsters

AUGUST 16, 2024

Google’s flip flop on deprecating third-party cookies more times than I care to recount. But publishers are pivoting and building direct traffic streams to rely less on SEO and more on strategies that use 1:1 relationships with users to bring traffic directly to their own sites. Slow-moving but advancing government regulations.

Conversion 105

Conversion Machine Learning eCommerce Audience 105

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. a paid search campaign can inform your organic SEO content strategy).

Marketing 125

Marketing CPL Machine Learning CPC 125

Single Grain

APRIL 22, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. All you need is for that prospect of yours to click your affiliate link and buy the product before the cookie expires. Don’t expect immediate financial independence and early retirement.

Affiliates 98

Affiliates Marketing SEO Audience 98

Single Grain

MARCH 30, 2023

The other primary form of SEM is SEO , where you identify the main keywords your competitors are targeting to generate organic leads. Dive Deeper: What Is the Difference Between SEM and SEO? Dive Deeper: What Is Enterprise SEO? Definition, Examples & Tools!)

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Digiday

JULY 18, 2022

It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention. Meanwhile, Google has been chipping away on its plans to phase out the third-party cookie. “It’s Sometimes, it’s referred to as blended or simple ROAS (return on ad spend).

Brand Awareness 86

Brand Awareness Fashion Affiliates SEO 86