Basis
JANUARY 17, 2024
Google Has Started Phasing Out Third-Party Cookies [:02] Google has officially begun phasing out third-party cookies in Chrome. A new feature called Tracking Protection rolled out in January to roughly 1% of users globally, blocking cookies that track users’ browsing history across websites.
MNTN
AUGUST 23, 2023
If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
MARCH 4, 2024
Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform. At the same time, Pinterest and Reddit are rolling out new ad products, while X struggles to retain advertisers.
Basis
MARCH 22, 2023
And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Luckily, political advertiser have long been comfortable with uncertainty.
Martech Series
JANUARY 2, 2023
Conscious opt-out options for customers protect the customer, but make it harder for brands to identify their traffic–particularly with iOS14 privacy settings, and the deprecation of cookies on Chrome. We can expect CMOs to begin paying closer attention to experience and focus less on paid social media tactics to understand a consumer base.
illumin
OCTOBER 4, 2023
This growth leads forecasters to predict continued preference for social within the programmatic space going forward. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult.
Basis
DECEMBER 12, 2022
To help brands navigate this sensitive territory, this piece lays out some of the dos and don’ts of climate- and sustainability-focused advertising. Why Contextual Targeting is Having a Moment in Digital Advertising. TikTok by the Numbers: Stats and Facts for Digital Advertisers. The TikTok era of social advertising has arrived.
Expert insights. Personalized for you.
98 
Let's personalize your content