InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

Viewability 52

Viewability Cookies Impressions Ad network 52

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . But many argue that these approaches fall short. BuzzFeed is one example.

Agency 122

Agency Viewability Impressions Clickbait 122

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath.

Viewability 102

Viewability Advertising Impressions Cookies 102

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Why we care.

Advertising 101

Advertising Viewability Cookies Audience 101

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

Cookies 138

Cookies Advertising CPM Viewability 138

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. It requires the bidders and the marketers to put a value on what we’re considering non-addressable.

Cookies 77

Cookies Viewability Impressions Ad Inventory 77

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 89

Click Through Rate Advertising Viewability Cookies 89

Martech

MAY 17, 2022

Contextual Targeting Reporting insights into targeting segment performance, specifically focusing on viewability, reach and programmatic dimensions and Contextual Targeting Profiles, which enables clients to bundle all of their desired targeting segments into one profile with a single segment ID for easy activation in their DSP. Why we care.

Viewability 98

Viewability ROI Cookies MarTech 98

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Viewability 109

Viewability Impressions MarTech Cookies 109

AdExchanger

MARCH 7, 2024

When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox.

Viewability 105

Viewability Advertising Cookies 105

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy.

Audience 103

Audience Cookies Machine Learning Viewability 103

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Cookie deprecation, now underway in 2024, further complicates this.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Digiday

DECEMBER 8, 2022

Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels. After all, if an ad isn’t meeting basic viewability standards, it will most likely not achieve high ROI.

Viewability 68

Viewability Cookies Audience ROI 68

Martech

SEPTEMBER 20, 2023

The solution will not track the behavior of individuals but rather accounts, based primarily on IP addresses (cookies are not in play here). The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. But pixels are nothing new.

Cookies 111

Cookies Viewability Audience Marketing 111

Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! start testing and refining now. Cost-Efficient. Reach Niche Audiences.

Cookies 86

Cookies CPC CPM Viewability 86

Ad Monsters

JUNE 18, 2024

Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. The Top 100 List might focus on viewability, but where’s the love for those who master the art of holding our ever-fleeting attention spans? Forget cookies; it’s all about code-on-page intelligence now.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. Find your identity.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. One of the significant challenges faced is cookie mismatch or cookie syncing latency. Client-side header bidding does not face the same problem since the cookies are stored in the browser.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Digiday

MARCH 22, 2023

Asaf Shamly, CEO and co-founder, Browsi With user experience at the forefront of many publishers’ minds, the eventual deprecation of third-party cookies is bound to wreak havoc for those who haven’t quite figured out how to adjust their ad model to the coming change. People are dynamic. Building loyal audiences is heavily dependent on it.

Cookies 72

Cookies Viewability Ad Tech Audience 72

YieldBird

NOVEMBER 10, 2023

Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Despite industry concerns about third-party cookie tracking and ID solutions, this holiday season emphasizes the value of a targeting strategy grounded in first-party data.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

PubMatic

MAY 24, 2022

Our customers have consistently expressed interest in leveraging all cookie-alternative targeting tactics in one central location to easily understand which signal, whether alternative ID, contextual, or even publisher-defined signals, will deliver on their campaign objectives. Learn more about Connect here.

Audience 65

Audience Media Viewability Cookies 65

Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability 77

Viewability MarTech ROI Cookies 77

Digiday

APRIL 6, 2023

Since sports fans are an unrivaled top-of-the-funnel audience in terms of scale and the emotion the live game evokes gives brands an unmatched way to connect, the question becomes: how can marketing teams get all the same benefits of traditional TV advertising, without breaking the bank, in a world without third-party cookie targeting?

Advertising 72

Advertising Cookies Viewability Audience 72

YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value. Viewability is important, will be important, but probably not enough.

Advertising 52

Advertising Banner Education Cookies 52

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. What we’re doing is making it easier for advertisers to access our audiences without third-party cookies.”. That choice was, perhaps unsurprisingly, its own first-party IDs.

Cookies 69

Cookies Marketing Ad Tech Viewability 69

Ad Monsters

APRIL 5, 2024

We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. Our PCI serves as a compliance score. This process allows us to discern consent management solutions, analytic tools, data brokers, and more. AB: The U.S.

GDPR 105

GDPR Impressions Machine Learning Viewability 105