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What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. HeaderBidding Support. Headerbidding is by far the most efficient method of trading ad space. Google AdMob 2.
Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM, CPC, CPA N/A. Google ADX.
Implement video headerbidding Video headerbidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. CPA (Cost Per Acquisition): CPA is your treasure map.
The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as headerbidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.
This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance. The platform also offers video headerbidding, which is highly sought-after by larger publishers. Netflix choosing Xandr only further highlights the platform’s quality and scale.
Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. Headerbidding adapter: Providing publishers with a headerbidding (e.g. Specialized ad networks: Focus on a certain type of channel (e.g. mobile, video, native).
Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.
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