YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Monetize More

FEBRUARY 26, 2023

Can apply to any other buying method such as CPA, CPC, etc. Future trends (CPM vs. eCPM) Viewability is becoming increasingly important in the advertising industry, so eCPM calculations may need to take viewability metrics into account in the future. Can be used as a critical indicator of the campaign’s performance.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Brid.tv

SEPTEMBER 25, 2024

CPM vs. CPC CPM vs. CPA Why Use CPM? Follow Us CPM vs. CPC While both CPM and CPC are prevalent in the industry, these two metrics serve different purposes. On the other hand, the CPC (cost-per-click) model charges you each time a user clicks on your ad , making it a performance-oriented approach. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Martech

JANUARY 30, 2024

Strategies for different channels Once the cookies were gone, CPC in Google Search increased by about 30%. To mitigate the drop in audience numbers they recommend using hashed pass-backs or offline signals/APIs and smart strategies like Target CPA bidding and Maximize Conversions. so this ended up being a successful shift.

Cookies 121

Cookies Marketing Retargeting CPC 121

YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

CPC (Cost Per Click): Think of CPC as your prize money every time it gets a hit. CPA (Cost Per Acquisition): CPA is your treasure map. Viewability Viewability is all about ensuring your ads are seen by your audience. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75