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Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Cost Per Lead (CPL) The total campaign spend divided by the number of leads generated, helping assess cost efficiency.
Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM, CPC, CPA N/A. Google ADX. BidVertiser.
Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Cost Per Acquisition (CPA) : The cost of acquiring a customer, not just a lead, through the campaign.
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