Ad Monsters

FEBRUARY 25, 2023

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Thus, a media buyer needs to know that both sides have the same settings.

CPC 111

CPC Demand Side Platform CPM Media 111

MNTN

FEBRUARY 12, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) collects and organizes third-party audience data from various sources, enabling advertisers to segment and target users based on demographics, behaviors, and interests. Learn More: Ad Network vs Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

InMobi

MARCH 5, 2019

Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. Reporting capabilities (dashboard, API).

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Brid.tv

NOVEMBER 1, 2022

The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Platform Type Minimum Traffic DSP N/A.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

JUNE 30, 2022

Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running programmatic advertising campaigns on a variety of ad platforms. Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies.

Agency 52

Agency Advertising Retargeting Conversion 52