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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Thus, a media buyer needs to know that both sides have the same settings.

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A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs

InMobi

Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. Reporting capabilities (dashboard, API).

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

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What is programmatic advertising and how to earn from it?

Smart-Hub

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Platform Type Minimum Traffic DSP N/A.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running programmatic advertising campaigns on a variety of ad platforms. Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies.

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