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Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.
For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches. There are dozens of pricing models, but the three most common ones include: Cost-Per-Mile - CPM Cost-per-mille is a billing model where advertisers pay for every 1000 impressions.
There are different ways you can pay for that space: CPM, which means cost per thousand or cost per mille, is a cost you pay for 1000 views of your ad. CPA , which means cost per action, is a commission that you pay to the publisher when a certain action is taken by an online user. However, the definition of that action is up to you.
In the vast majority of cases, this type of affiliate earns a reputation for being knowledgeable about a specific industry, like technology or fashion. CPMCPM is a type of commission structure that’s known as cost-per-mille or cost-per-1000. Now, remember that CPA campaigns usually have various moving parts.
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