Martech

JANUARY 30, 2024

To mitigate the drop in audience numbers they recommend using hashed pass-backs or offline signals/APIs and smart strategies like Target CPA bidding and Maximize Conversions. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness. so this ended up being a successful shift.

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Cookies Marketing Retargeting CPC 120

Media Math

JANUARY 17, 2023

Today, forecasting typically involves inputs like target audience attributes, geographies of audiences being targeted, and what type of creative(s) might be used, in order to produce an estimate of reach, usually represented by impressions, unique consumers, and target bid amounts, e.g. CPM. Viewable Rate. Viewable CPM.

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Media Viewability CPM CPA 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

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Click Through Rate Audience CPC CPA 75

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. This network lets publishers monetize videos with top-quality demand at premium rates.

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Ad network Video Ads Header Bidding CPM 40

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

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Advertising Ad Exchange Banner Header Bidding 40

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. Targeting solutions i.e. time/day parting, geo, behavioral, location-based, etc.

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Rich Media Mobile Ads Ad Server Media 52