Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Two of the types we will discuss today are bidstream and contextual data.

CPC 111

CPC Demand Side Platform CPM Media 111

MNTN

FEBRUARY 12, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) collects and organizes third-party audience data from various sources, enabling advertisers to segment and target users based on demographics, behaviors, and interests. Learn More: Ad Network vs Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Basis

FEBRUARY 9, 2024

Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.

Advertising 100

Advertising Cookies Non-Profit CPA 100

MNTN

NOVEMBER 1, 2022

Cost per Acquisition (CPA). This shows how efficient your campaign is in capturing acquisitions, and the lower the CPA, the more efficient it is. Audience-based TV | In audience-based TV, buyers use data from data-management platforms in order to target TV viewers.

Advertising 98

Advertising Audience Retargeting CPA 98

Automatad Inc.

FEBRUARY 20, 2023

The platform offers everything provided by GAM, with additional features such as multi-screen ad delivery and advanced reporting. Interesting Fact: GAM 360 again has two versions: GAM 360 Basic & GAM 360 Advanced.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

InMobi

MARCH 5, 2019

Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). Level of transparency (traffic source, traffic type and pricing). Reporting capabilities (dashboard, API).

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97