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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Two of the types we will discuss today are bidstream and contextual data.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Data Management Platform (DMP) A Data Management Platform (DMP) collects and organizes third-party audience data from various sources, enabling advertisers to segment and target users based on demographics, behaviors, and interests. Learn More: Ad Network vs Ad Exchange: Whats the Difference ?

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What is Connected TV? CTV Advertising Explained

MNTN

With MNTN, you can build your audience with first-party data or segments powered by the Oracle Data Cloud, giving you access to over 80,000 audiences at no extra charge (some ad solutions will tack on fees for audiences, but we aren’t about that). First-Party Data. Cost per Acquisition (CPA). Step 3: Extend Your Campaign.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running programmatic advertising campaigns on a variety of ad platforms. Key Services: Creating, managing, optimizing and analyzing Google Search Ads, Display Ads, Shopping Ads, Microsoft Ads, and other online ad platforms.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

The exchange offers several different payment options, including CPM (cost per mille), CPC (cost per click), and CPA (cost per acquisition). However, to maintain a high level of quality, the platform also has high standards for anyone looking to join. Aside from the DSP, The Trade Desk also features a data management platform (DMP).

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What is programmatic advertising and how to earn from it?

Smart-Hub

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.