MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. SSPs typically use dynamic pricing models to maximize publisher revenues, adjusting prices based on market demand.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

Basis

JULY 1, 2022

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. Enter bid shading.

CPM 86

CPM Impressions Ad Exchange Demand Side Platform 86

Single Grain

AUGUST 18, 2023

We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign.

ROI 98

ROI Marketing SEO CPA 98

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM, CPC, CPA N/A. Finally, all three basic monetization models are available — CPM, CPC, and CPA.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. However, the CPM of an ad is usually lower than its CPC or CPA would be.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

CPA 52

CPA Affiliates CPM CPC 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Recommended KPIs include: Cost-per-acquisition (CPA) Number of conversions Return on ad spend (ROAS), and Cost-per-verified walk-in. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers.

CPC 52

CPC CPM CPA Impressions 52

Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. Furthermore, the platform provides PPC pricing with micro bidding and Target CPA features, so affiliates can spend less time optimizing and more time creating new campaigns.

Ad network 52

Ad network CPC Affiliates CPA 52

Smart-Hub

APRIL 12, 2024

CPA To calculate CPA (cost per acquisition), marketers need to divide the total costs allocated to a specific campaign or channel by the number of customers who were acquired via this campaign or channel. In general, the lower this rate is, the better. Monitoring clicks and impressions is essential as well.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

MNTN

NOVEMBER 1, 2022

Cost per Acquisition (CPA). This shows how efficient your campaign is in capturing acquisitions, and the lower the CPA, the more efficient it is. Certain TV ad slots are made available for programmatic purchase, which is carried out by a DSP (Demand Side Platform).

Advertising 98

Advertising Audience Retargeting CPA 98

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). How do you choose between them? LEARN MORE How do you begin the selection process?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Basis

AUGUST 23, 2023

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Monetize More

NOVEMBER 15, 2022

Once you switch to UID2, you’ll see an increase in conversions and an overall 20-30% reduction in average cost per acquisition (CPA). The encrypted data is sent to the publisher as a UID2 token which is then shared with its supply-side platform. Here are some of the benefits that come with Unified ID 2.0: Affordable alternative.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

SODP

MAY 22, 2023

Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs). As a result, advertisers have more options for achieving any marketing goal regardless of their business.

Advertising 52

Advertising Banner Marketing Rich Media 52

RevX

MARCH 31, 2022

One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. DSPs allow advertisers to set and optimize ad performance based on relevant KPIs (Key Performance Indicators), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), CPI (Cost per Install). Well-Defined KPIs.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. However, some platforms also offer CPC (cost per click) and CPA (cost per action) strategies. Yes, some settings are required, but establishing the connection between advertisers and publishers is automated.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Adtelligent

JULY 19, 2022

In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Ad Servers offer a variety of features. Mobile or desktop ad serving. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

MAY 31, 2023

Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

JUNE 26, 2023

Key Features: Compliant with Better Ads Standards and GDPR Massive library of outstream video ads Cross-device advertising (mobile, desktop, CTV) Unruly Shield (Ad fraud protection, brand safety) Centralized DMP Payment Details: Payment Model: CPM, CPA, PPC, Revenue Share Payment Terms: NET30 Payment Methods: Wire Transfer, Payoneer 11.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. .”

Marketing 145

Marketing SEO Conversion Audience 145

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52