Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers.

CPC 52

CPC CPM CPA Impressions 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. However, the CPM of an ad is usually lower than its CPC or CPA would be.

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Bidding options (CPM, CPC, CPI, CPA, etc.). How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. Are Amazon Ads Programmatic?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Adtelligent

JULY 19, 2022

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. Social advertising refers to the process of showing ads on all kinds of social media platforms.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

FEBRUARY 6, 2024

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

RevX

MARCH 31, 2022

One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. DSPs allow advertisers to set and optimize ad performance based on relevant KPIs (Key Performance Indicators), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), CPI (Cost per Install). Well-Defined KPIs.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52