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The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Ad Beat

Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Source: Adbeat H&R Block also targets a similar mix of content to TurboTax on sites like USA Today and Yahoo — we’re talking sports, finance, news, and puzzles.

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How much ad revenue can apps generate?

Monetize More

Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering. A CPM pricing model determines revenue.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (