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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. 4) Opened Up Retargeting to ALL Products. Bread and pasta were the only products being retargeted, so we opened up targeting to ALL products.

Food 105
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Ecommerce PPC Audit: The Complete Checklist

Single Grain

Retarget your leads with active interest who did not yet convert and remind them of your brand. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads. What is the best way to reduce e commerce CPA?

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SourceKnowledge Integrates with BigCommerce, Expanding its Seamless Shopping Ad Experience to More BigCommerce Merchants

Martech Series

SourceKnowledge Connected with Several Major eCommerce Platforms. SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

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Holiday 2022 is the Gift That Keeps Giving—Even in August

MNTN

“October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines.

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TV Advertising Campaigns: How Television Marketing Works (2024)

MNTN

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. It’s a complete misdirect that carries the somber theme of the ASPCA ads while simultaneously pitching an eCommerce solution for abandoned shopping carts.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.