Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)
Single Grain
JUNE 15, 2020
In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. 4) Opened Up Retargeting to ALL Products. Bread and pasta were the only products being retargeted, so we opened up targeting to ALL products.
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