Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)
Single Grain
JUNE 15, 2020
In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. How a Brand Persona Plays Into Effective ROI. * This increased the client’s impression share from 40% to 95%.
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