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As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. SEO and SEM. Cost per Acquisition (CPA).
Performance Marketing vs Digital Marketing Digital marketing encompasses all online marketing activities, including SEO, content marketing, and social media. Cost per Acquisition (CPA) Cost per acquisition (CPA) refers to how much it costs your company to acquire a new customer. It is profit-focused rather than income-focused.
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