Remove CPA Remove Entertainment Remove Performance Targeting
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Is App Discovery in the App Store Dead?

InMobi

In one study by Kochava with anecdotal data from a single advertiser: “A streaming entertainment brand we’ve all heard of … that is likely front of mind for most users in the U.S. You won’t get fired for the CPA numbers coming back from Apple Search Ads. How should you look at investments in Apple Search Ads?

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