MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across the web and mobile to recent site visitorsas well as to viewers who had seen their Performance TV ad.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

MARCH 6, 2025

Cost per Acquisition (CPA) The total cost of driving a conversion, whether its a purchase, sign-up, or another key action tied to campaign goals. Leverage first-party data, retargeting, and lookalike audiences to serve ads to the people most likely to engage and, ultimately, convert. Dont ignore this. Check it out!

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV. Verified Visits.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

MNTN

FEBRUARY 9, 2024

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. This TV advertisement pitches a fashionable blanket made out of recycled materials that speaks directly to the adventurers of the world. Take a look!

Advertising 98

Advertising Marketing Retargeting CPA 98

Basis

JUNE 3, 2022

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

MNTN

JANUARY 8, 2025

For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. This TV advertisement pitches a fashionable blanket made out of recycled materials that speaks directly to the adventurers of the world. CTV is here, it changes television advertising forever, and it’s easy. Take a look!

Advertising 52

Advertising Marketing Audience Conversion 52