MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific? Check it out!

Advertising 52

Advertising Retargeting CPA Audience 52

Lemonads

FEBRUARY 14, 2021

Vertical Ad Networks A vertical ad network serves the same purpose as a regular network, except for the fact that it only serves a single niche or industry. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

MNTN

JANUARY 8, 2025

Detailed reporting enables advertisers to know their ads impact on delivery, as well as the actions viewers take afterward. For example, MNTN Performance TV gives insight into network-level reporting due to it using its own dedicated ad server – this is a metric that is not commonly found with other solutions. Not a video expert?

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific? Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

FEBRUARY 9, 2024

Check Your Existing Video Assets Many brands don’t realize they already have the right video assets to run Connected TV ads. Not a video expert? No problem, show these CTV specs to your video team and they can confirm if you’re good to go or make the appropriate edits to get them ready. Want to get in on that?

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Check it out!

Advertising 52

Advertising Audience Impressions Retargeting 52

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52