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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. This increased the client’s impression share from 40% to 95%.

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Do you charge for clicks or for impressions? Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Pricing type.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Pay-per-impression (PPM). For example, a company that makes food processors may buy branded content on a food website. Cost per Acquisition (CPA). Cost per acquisition (CPA) refers to how much it costs your company to acquire a new customer. Common examples of performance marketing include: Pay-per-click (PPC).

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

A combination of native and catalog feed ad units was used, and both delivered impressive results. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Key Results: The digital campaigns consistently achieved over 1 million impressions.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years.

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS) , cost per acquisition (CPA) , conversion rates and more. Another bonus?

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. million impressions. million impressions.

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