MNTN

AUGUST 26, 2022

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS), cost per acquisition (CPA), conversion rates and more. Another bonus?

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Single Grain

APRIL 25, 2023

These are particularly good for food products and brands, like this example of Discovery ads for DoorDash : Or let’s say you have a brand ambassador program with several famous influencers as part of it. Google then ensures maximum conversions based on your target CPA. Build trust.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

MAY 10, 2022

Using Target CPA bidding to boost your conversions while keeping your CPA low. Black Propeller offers services for search and shopping ads, remarketing (Google’s version of retargeting), landing page design and conversion rate optimization (CRO). Using smart bidding solutions for maximum efficiency. 3) Savage Global Marketing.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

AUGUST 8, 2023

Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

APRIL 24, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Food Conversion Rate Conversion 52

RevX

NOVEMBER 7, 2022

If you were promoting a smartwatch, your ad should be seen on a fitness app than on a food delivery app. With affiliate networks , the pricing models vary widely; CPA, PPC, PPS (Pay-per-sale) and so on. Score high-performing audience segments and retarget them with precision. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

APRIL 27, 2023

Retarget your leads with active interest who did not yet convert and remind them of your brand. What is the best way to reduce e commerce CPA? Disable the segments that are leading to loss of revenue, and you will see an improvement in your CPA. Use dynamic ads to enhance the effectiveness of your Google Ad campaign.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

APRIL 25, 2022

Directives claim to achieve a 148% increase in conversion, 147% decrease in Google Ads CPA, and 457% increase in monthly paid leads for its customers. Advising intelligent bidding strategies to maximize clicks and target cost-per-acquisition (CPA). Running retargeting campaigns based on target demographics. BPI Sports.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JANUARY 23, 2023

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. They can become your customer at anytime (particularly with retargeting ).

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 70

Social Advertising Advertising Conversion Media 70