Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. TSF was only using Google search to promote their brand terms.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

MNTN

JANUARY 13, 2023

For example, a company that makes food processors may buy branded content on a food website. SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) refer to improving how often search engines redirect users to your website’s content. Cost per Acquisition (CPA).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

MAY 10, 2022

Google is well known for constantly changing its search algorithm (ask any of our SEO experts and they will gladly share their blues with you ??). 6 Ways Google Ads Can Boost Your SEO Results. Using Target CPA bidding to boost your conversions while keeping your CPA low. Keep Ahead of AdWords’ Latest Changes. 5) Megethos.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

APRIL 24, 2023

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. So, what needed to change?

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

APRIL 25, 2023

These are particularly good for food products and brands, like this example of Discovery ads for DoorDash : Or let’s say you have a brand ambassador program with several famous influencers as part of it. Google then ensures maximum conversions based on your target CPA.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

APRIL 14, 2022

Dive Deeper: * 6 Ways Google Ads Can Boost Your SEO Results. * They’ll customize a tried-and-trusted approach to help you generate results, first by doing effective SEO keyword research to help you target your ads to the right audience, then by creating captivating copy and compelling visuals for the ads themselves.

Agency 52

Agency SEO ROI A/B Testing 52