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What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. HeaderBidding Support. Headerbidding is by far the most efficient method of trading ad space. Google AdMob 2.
Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM, CPC, CPA N/A. Google ADX. BidVertiser.
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Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or richmedia), while programmatic advertising is the automated method used to buy and place those ads. Cost Per Acquisition (CPA) : The cost of acquiring a customer, not just a lead, through the campaign.
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