Martech Series

JANUARY 19, 2023

A CPA audited and approved the organization for the SOC 2, Type 1 attestation. Furthermore, their leadership team is deeply involved in writing, implementing, and managing policies and procedures, documenting how this security and control continues daily.

Healthcare 83

Healthcare CPA Finance MarTech 83

Single Grain

AUGUST 8, 2023

Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

MNTN

JULY 21, 2022

This data from MNTN’s ecommerce vertical shows how impactful retargeting can be: Retargeting saw a 262% higher ROAS vs. Prospecting Retargeting saw a 52% lower CPA vs. Prospecting. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. These verticals include agriculture, construction, energy, retail, manufacturing, real estate, and travel, just to name a few.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Lemonads

JUNE 5, 2020

Offers and Verticals There are many different CPA offers out there and not all of them are created equal. While researching CPA offers, you have to make sure that the industry is compatible with the ad formats you want to use. Likewise, the vertical and product you choose to promote will also impact the performance of your ad.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Single Grain

MAY 10, 2022

Using Target CPA bidding to boost your conversions while keeping your CPA low. Although Megethos has worked with a diverse clientele, they say that their sweet spot is “helping established companies level up existing paid media efforts,” particularly in the higher education, healthcare, and e-commerce industries.

Agency 52

Agency A/B Testing Retargeting CPA 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network 52

Ad network Affiliates CPM Pop-Up 52