Martech

JANUARY 30, 2024

To mitigate the drop in audience numbers they recommend using hashed pass-backs or offline signals/APIs and smart strategies like Target CPA bidding and Maximize Conversions. For Display, they shifted to viewable CPM, this cut the cost nearly in half and produced a large increase in impressions (+20%) month over month.

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Cookies Marketing Retargeting CPC 121

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Automatad Inc.

JANUARY 13, 2023

For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. It is important to note that CPM only accounts for viewability. So, if it generates 80,000 impressions, the CPM would be $50.

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CPM Ad Inventory Impressions CPL 52

Media Math

JANUARY 17, 2023

Today, forecasting typically involves inputs like target audience attributes, geographies of audiences being targeted, and what type of creative(s) might be used, in order to produce an estimate of reach, usually represented by impressions, unique consumers, and target bid amounts, e.g. CPM. Viewable Rate. Viewable CPM.

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Media Viewability CPM CPA 52

Automatad Inc.

FEBRUARY 20, 2023

GAM is for small and mid-range publishers who get less than 90 million impressions per month. With GAM, publishers can define, monitor, and manage their web, mobile, and app inventory all in one place and have the option to include AdSense and AdX to compete for impressions. Learn more about Google Ad Manager 360.

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Ad Server Ad Exchange Impressions Ad Inventory 52

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

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Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. Source Hence, video ads help you achieve higher Click-through rates (CTR) , Cost-per-acquisition (CPA) , conversions, and leads, increasing the value of your ad inventory.

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Video Ads Advertising Viewability ROI 52

Automatad Inc.

OCTOBER 26, 2023

CPA (Cost Per Acquisition): CPA is your treasure map. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second. It tells you how much you earn whenever someone clicks on an ad.

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Video Ads Header Bidding Fill rate Click Through Rate 52

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

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Affiliates CPC Viewability Click Through Rate 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

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Click Through Rate Audience CPC CPA 75

InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. In Q2 2019, InMobi saw, on average, video completion rate of ~80% and viewability of 91% (IAS, Moat, DoubleVerify) via private marketplace deals. This is impressive, but it’s not unfathomable to expect 2020 results to be even greater.

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Advertising Banner Marketing Rich Media 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

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Advertising Ad Exchange Banner Header Bidding 40

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. Usually, there will be a disparity of ad impression numbers between the ad requests and the actual ad being served. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. These networks do the work for you. What to Look for in a Video Ad Network?

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