Martech

FEBRUARY 21, 2025

Retarget website visitors who viewed a product but didnt buy. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting). Your ROAS or CPA is within goal. The post 3 reasons your paid social ads arent converting (and how to fix them) appeared first on MarTech.

Conversion 87

Conversion Retargeting Audience Click Through Rate 87

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. In short, CPA is a starting point.

CPA 106

CPA Retargeting CPL CPC 106

Martech

JANUARY 30, 2024

You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities. We were aware that retargeting our core tracking would need to be revamped. Our traditional retargeting motion died off pretty quickly as we couldn’t use GA4’s audiences or our Google Ads pixel.”

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech Series

SEPTEMBER 13, 2022

A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. How fraudsters are taking advantage of the CPA advertising model. Marketing Technology News: MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough.

CPA 64

CPA Affiliates Conversion Retargeting 64

MNTN

AUGUST 31, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined MarTech to discuss the questions he asks before making a leap. Can I retarget site visitors? For a platform like MNTN, which is a stronger performance channel, a marketer should keep in mind their main performance KPI, whether that’s CPA, ROAS, or another key metric.

Pop-Up 98

Pop-Up Retargeting CPA Audience 98

Martech Series

JANUARY 10, 2023

The SourceKnowledge Shopping Ads app also automatically generates a product feed from the store’s catalog to run Product Listing Ads (PLAs), Dynamic Product Listing Ads (dPLAs) as well as retargeting ads to active shoppers who have shown interest in the products.

eCommerce 67

eCommerce CPA Ad network Retargeting 67