CPA, MarTech and Social Advertising

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CPA

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Social Advertising

Paid advertising: Tips to boost qualified leads and reduce costs

Martech

NOVEMBER 22, 2023

During high-traffic times, you can try paid social advertising. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. So, when mastering paid ads, don’t chase purely lowering CPA or CAC. In your inbox.

Conversion Rate

Conversion Rate Advertising CPC CPA

Smartly.io Becomes First Campaign and Ads Partner to Launch TikTok Shopping Ads, Offering Brands Critical Planning Opportunities for Holiday Shopping

Martech Series

AUGUST 17, 2022

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season. 86% of Smartly.io’s test advertisers saw a performance lift for Shopping Ads test campaigns against core performance metrics, including CPA and ROAS.

CPA

CPA Retail Social Advertising MarTech

AdTech Trends

Paid advertising: Tips to boost qualified leads and reduce costs

Smartly.io Becomes First Campaign and Ads Partner to Launch TikTok Shopping Ads, Offering Brands Critical Planning Opportunities for Holiday Shopping

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