Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

Martech

NOVEMBER 22, 2023

During high-traffic times, you can try paid social advertising. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. You should place different lead magnets on different social media platforms.

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

MNTN

NOVEMBER 11, 2022

It wasn’t too long ago social media was the golden goose for advertisers. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.

CPA 98

CPA Social Advertising Media Advertising 98

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. As a result, programmatic advertising is expected to have nearly $524.31 Social advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

AUGUST 17, 2022

Social media advertising platform provides automated tools to help advertisers better strategize their approach to the 2022 holiday shopping season. 86% of Smartly.io’s test advertisers saw a performance lift for Shopping Ads test campaigns against core performance metrics, including CPA and ROAS.

CPA 52

CPA Retail Social Advertising MarTech 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

AdvertiseMint

JULY 3, 2023

Compare the findings and select appropriate social media platforms that meet your requirements. oCPM is useful for getting new users for your advertising campaigns. While higher budgets are usually effective for paid media, there are situations where a budget of only $500 can still produce satisfactory outcomes.

CPC 59

CPC CPM Click Through Rate Impressions 59