MNTN

MARCH 19, 2024

Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange. Publishers will set a floor price, also known as the minimum amount the inventory can be sold for to still make a profit.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content.

Advertising 52

Advertising Audience Impressions Retargeting 52

Monetize More

AUGUST 2, 2022

Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Other networks only focus on specific formats, such as video ads. Once you’ve settled on your mobile ad network, send emails to create awareness among interested mobile users for your app. Types of mobile ads.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

MNTN

FEBRUARY 6, 2024

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. Well-Defined KPIs.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Single Grain

APRIL 25, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ads strategies to get the most out of the non-branded keywords. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. Managing ongoing bids on a campaign basis to minimize ad spends. BPI Sports.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 30, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ad strategies to get the most out of the non-branded keywords. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. 5) Include Videos in Your Programmatic Ads.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52