Martech

FEBRUARY 21, 2025

CPMs go up, CTRs drop and conversions stall. Retarget website visitors who viewed a product but didnt buy. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).

Conversion 87

Conversion Retargeting Audience Click Through Rate 87

MNTN

AUGUST 31, 2022

Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. A consistent rubric will really help you evaluate and answer these questions on an ongoing basis…I’m sure we’re all familiar with setting out our annual media plan…and then something pops up. Is it brand safe?

Pop-Up 98

Pop-Up Retargeting CPA Audience 98

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Lemonads

JULY 1, 2020

Established back in 2011, PropellerAds is one of the leading ad networks that stays up-to-date with the latest trends to provide the best features for all stakeholders in the affiliate ecosystem. Also, Propellerads boasts advanced auto-optimization ad formats: CPA Goal 2.0 Without further ado, let’s jump in! What is PropellerAds?

Affiliates 52

Affiliates Ad network CPC CPA 52

Lemonads

OCTOBER 14, 2020

When it comes to promoting yourself in such a crowded place such as on the internet, it has become more difficult than ever to stand up through competition, and the only way to make it possible is by knowing how to promote our business efficiently as for our landing pages! Having a landing page is a must in 2021!

Conversion 52

Conversion A/B Testing CPA GDPR 52

AdvertiseMint

OCTOBER 13, 2023

Like getting people to buy, sign up for your email, or call right away. They might buy now or sign up on the spot. You can follow up after. Compelling offer – Come up with an offer your audience can’t refuse! “Sign Up Here” or “Buy Now” No confusion. Sounds like magic, right?

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Lemonads

SEPTEMBER 13, 2020

In this Affiliate Marketing Case study, we will learn how the total absence of conversions can still be used for learning, we will set up simple budget rules to avoid ruining yourself during tests and how to organize your tests to make sure you never waste your time. How can I be sure to make the right choice?

Affiliates 52

Affiliates Conversion Rate CPA Marketing 52