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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. . Support for in-app purchases.

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. How Much Does Optmyzr Cost?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

These devices power a massive share of OTT viewing, making them prime real estate for advertisers. Cost per Acquisition (CPA) The total cost of driving a conversion, whether its a purchase, sign-up, or another key action tied to campaign goals.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Ad extensions help your ad campaigns in two important ways: They increase the physical real estate of your ad, which boosts the visibility of your campaign.

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What is an Affiliate Media Buyer?

Lemonads

For decades, marketers and companies have been scrambling to acquire the best pieces of marketing real estate at the lowest price. When choosing a CPA offer to promote in the spots you’ve purchased, make sure you select an alluring product that has value to consumers. Media buying is by no means a new concept.