article thumbnail

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. . Support for in-app purchases.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.

article thumbnail

How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Ad extensions help your ad campaigns in two important ways: They increase the physical real estate of your ad, which boosts the visibility of your campaign.

article thumbnail

What is an Affiliate Media Buyer?

Lemonads

For decades, marketers and companies have been scrambling to acquire the best pieces of marketing real estate at the lowest price. When choosing a CPA offer to promote in the spots you’ve purchased, make sure you select an alluring product that has value to consumers. Media buying is by no means a new concept.

article thumbnail

Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

Many advertisers are now embracing Cost per Action (CPA) advertising, wherein they only pay when a high-quality user is obtained through advertising. But mobile attention spans are short, and smartphone screens don’t offer a lot of real estate. This is, of course, easier said than done.

article thumbnail

Demand Generation: Complete Guide for 2024

MNTN

Cost Per Acquisition (CPA) : This measures how much your business spends to acquire a new customer. But in the old model, you were simply buying expensive TV real estate and hoping that a small percentage of viewers would spark to your product and later remember their interest in it.