Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 18, 2019

Not all of the tools are there yet, but they are worth testing to see if they improve your ROI. You also have less real estate to work with on mobile before the “see more” prompt, so you need to hook the user in right away, like in this example: Another must for Facebook mobile ads is a call-to-action (CTA) button.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

MNTN

JUNE 6, 2024

Cost Per Acquisition (CPA) : This measures how much your business spends to acquire a new customer. Return On Investment (ROI) : This is a measurement of the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

Audience 52

Audience Brand Awareness Real Estate CPL 52

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. They perform in-depth keyword discovery, ad optimization, and regular campaign monitoring to deliver high-ROI PPC campaigns. They have an expert team of social media ad professionals to run ROI-friendly advertisement campaigns across your target social channels. Ad copy creation and optimization.

Agency 59

Agency Advertising SEO Retargeting 59

MNTN

MARCH 6, 2025

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. No waiting weeks for post-campaign reportsOTT allows for instant optimizations to maximize ROI. These tweaks help refine performance and identify what truly drives ROI.

Advertising 52

Advertising Audience Impressions Retargeting 52