Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)
Single Grain
JUNE 15, 2020
In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? * 4) Opened Up Retargeting to ALL Products.
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