Remove CPA Remove Retargeting Remove Verification services
article thumbnail

Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective. Wasted retargeting efforts – Fraudulent clicks can cause brands to retarget bots instead of real potential customers, further draining budgets.