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Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM, CPC, CPA N/A. Payment Model Minimum Traffic CPC, CPM N/A.
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AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fillrate in the UK and offer excellent CPM’s. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games.
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