Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Food Conversion Rate Conversion 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-click (CPC). Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52

CPC CPM CPA Impressions 52

Lemonads

JANUARY 17, 2022

CPC Cost-per-click or CPC is also one of the original structures and it’s almost as old as the digital advertising industry. However, as with other simple conversion flows, it’s important to note that CPC payouts are not as high as with CPI and similar alternatives.

Affiliates 52

Affiliates Marketing CPL CPM 52