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For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC.
Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Most advertisers bid around $0.5 RevContent Average RPM is between $0.5
The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. You can also run your advertisements using the CPM (cost per thousand impressions) model. Advertising on Facebook is similar to Google Ads.
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