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CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on.
Average CPM. For example, 1M impressions at $1K spend would be a CPM of $1.00. CPM stands for ‘cost-per-mille’ (Latin for ‘thousand’). Average CPC. Device manufacturer. Clicks divided by impressions, aka the rate at which people click the ad after viewing. The average price of every thousand impressions served.
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