Google AdSense Updates: Revenue-share Structure and Moving to CPM
Automatad Inc.
DECEMBER 6, 2023
In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?
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