Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. In any case, the more settings are applied, the more targeted the campaign gets.

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

illumin

APRIL 30, 2024

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. It creates more accurate targeting in a cost-effective way. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks.

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Geo targeting Demand Side Platform Cookies Food 59

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

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Ad network Video Ads Header Bidding CPM 40