Remove CPC Remove Demand Side Platform Remove Mobile Search
article thumbnail

Geotargeting in the cookieless world

illumin

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. It creates more accurate targeting in a cost-effective way.

article thumbnail

Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.