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Second quarter saw slowing ad spend on most platforms

Martech

Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s search advertising landscape showed mixed results in Q2 2024.

CPM 114
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B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers. Check out more of our case study content: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).