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When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad realestate to advertisers. . Smart AdServer .
CPM ads differ from CPC ads. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fillrates. Impression RPM 2. Page RPM 4.
With the right ad provider by your side, you won’t have to worry about low ad fillrates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad realestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange.
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