article thumbnail

Cost-Per-Click (CPC): What Is It & How to Calculate

MNTN

However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click. Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar.

CPC 52
article thumbnail

Cost-Per-Click (CPC): What Is It & How to Calculate

MNTN

However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click. Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar.

CPC 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance 52
article thumbnail

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Martech Series

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops. This is likely due to consumer concerns around the heightened cost of living and economic uncertainty.

CPC 87
article thumbnail

100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Demand Sage ) The most popular industries for job postings are transportation, logistics, customer service, finance, and construction. Demand Sage ) LinkedIn’s CPC averages between $2-$7. Demand Sage ) The most popular industries for job postings are transportation, logistics, customer service, finance, and construction.

article thumbnail

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. And I noticed that the CPC kept going down.

article thumbnail

Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Cost Per Click (CPC): This is an advertising model where advertisers pay the publisher a specified amount for every ad click. For example, if you invest $100 in PPC and 10 people click on your ad, then your CPC would be $10. Scoro is an all-in-one business management platform that makes it easy to track all your projects and finances.

Marketing 141