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This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. It creates more accurate targeting in a cost-effective way. It also reduces acquisition costs – reducing the average cost-per-click (CPC) as well as wasted impressions and clicks.
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss!
This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. Advanced campaign consultation, including geo-targeting and day-parting. Running retargeting campaigns based on target demographics.
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