Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years.

CPL 52

CPL Food Conversion Rate Conversion 52

InMobi

JUNE 5, 2019

Everybody’s heard about CPC, CPM, CPI and all of the kinds of bidding in the programmatic world, but what in the hell is CPX bidding? Let’s say you’re a food app or a restaurant, a QSR restaurant, with an application. All you know is that you’re getting impressions. Well, let’s get into it.

CPM 52

CPM CPC Ad network CPA 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. AdMob maximizes impression value for more ad revenue. You can calculate Ad Revenue either through the CPA or CPC models with low payout thresholds.

Ad network 52

Ad network Banner Fill rate CPM 52

Single Grain

JULY 20, 2023

For some businesses, a maximum bid could be $20 CPC. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?” Instead, bid on “organic cat food” and create ad copy that answers common voice search queries. But for others, the max could be $2.

ROI 52

ROI Conversion CPC Food 52

Lemonads

DECEMBER 6, 2020

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. In the case of a CPM campaign, advertisers get charged just for ads being shown.

Ad network 52

Ad network CPM CPC Banner 52

Single Grain

OCTOBER 27, 2020

This can help you find high-value keywords that you either haven’t thought of or brushed off, and can even show you what your competitors are paying for each keyword: The CPC insights are exceptionally valuable because if you see that ADT has the #1 ad position for “outdoor home security cameras” and you’re willing to pay more than $5.89

Audience 136

Audience Pop-Up Marketing Media 136

MNTN

JUNE 11, 2024

Here are a few KPIs to consider: Cost Per Mille (CPM) : The cost of 1,000 ad impressions. Cost Per Click (CPC) : The amount paid by an advertiser for each click on their ad. Performance Marketing Measurement What marketing metrics should you look at while assesing your efforts?

Marketing 52

Marketing Click Through Rate CPC CPM 52

Lemonads

JANUARY 17, 2022

Rather than charging advertisers for each conversion generated, affiliates earn commissions for every 1000 impressions they accumulate. CPC Cost-per-click or CPC is also one of the original structures and it’s almost as old as the digital advertising industry.

Affiliates 52

Affiliates Marketing CPL CPM 52

Digiday

APRIL 9, 2023

With food and beverage company Magic Spoon, Flack said the campaign doubled engagement rates with more than 10.2 Also, with health and beauty brand Hers, the agency saw its hair loss campaign reach 5 million views and 11,000 website visitors with a 62 cents CPC. Some of its recent client examples yielded positive results on TikTok.

Agency 94

Agency Media CPM CPC 94