Martech

FEBRUARY 7, 2025

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? LinkedIn pixel : Track website interactions to retarget engaged users. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching.

Advertising 75

Advertising Media Conversion Audience 75

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

JULY 9, 2021

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Targeting options : Location-based, device type, operating system, browsers, interests, advanced audience targeting, and retargeting (custom audiences). Step #2: Research Your Competitors. billion people worldwide (from 55+ countries) and 1.8

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JANUARY 23, 2023

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Advertisers usually pay using a CPC or CPM model.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

APRIL 24, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

APRIL 25, 2022

This fee is called the cost per click (CPC). Running retargeting campaigns based on target demographics. Creating ongoing ad copy to improve the ad quality score resulting in lower CPC and higher profits. Retargeting is another area where they nurture your most qualified non-converted traffic by using a multi-platform approach.

Agency 52

Agency Marketing A/B Testing ROI 52

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 70

Social Advertising Advertising Conversion Media 70